技巧是工具,但不是你迷信的对象!

文章作者:管理员 发布时间:2018-01-05 09:52:05 浏览次数:121次

工欲善其事,必先利其器。狭义上,器指工具。广义上,器也可以指代方法,技巧。

To do a good job, one must sharpen its tool. In a narrow sense, tool means instrument physically. In a broad sense, we can substitute it with method or technique.

 

往往,讲求技巧,讲求方法,可以使我们更加有效率,更加无阻碍地完成一些事。更有“方法对了头,一步一层楼”的说法。

In most cases, we can work more efficiently if we pursue after techniques or methods and we can accomplish something without let or hindrance. Furthermore, there is a saying that “One can climb up a floor with only one step making use of correct methods.”

 

很多外贸人对此深信不疑,每天痴迷于所谓的外贸技巧,想要具体落实这些技巧于实战中,却总是不尽人意。在我看来,外贸技巧的确重要。但是若想要正确运用这些技巧,我们必须结合实际,实事求是地研究探讨。

Many foreign traders believe it without a shadow of doubt. It’s less than satisfactory when they try to put these techniques into practice. As far as I’m concerned, skills in foreign trade are important. But if we intend to make use of these techniques accurately, we must combine them with reality and study the truth from facts realistically.

 

对于不同的国家,我们需要考虑我国对其的政策,出口国政策,出口国宗教习俗等。在美国卖得好的产品,在日本不一定畅销。在巴西卖脱销的产品,在中东或许无人问津。没有冒犯的意思,但是非洲人对于同样两种产品,而其中之一价格较低,他们会更倾向于购买价格低的,即使质量不如意。而所谓的外贸技巧(特指不符非洲市场特点的)虽然谈不上毫无建树,但滥用其的后果也能让你亏得哭出来。

For different countries, we need to take the following factors into consideration: Chinese policy toward it, exporter’s policy, exporter’s religious customs and so on. The products which sell like hot cakes in USA might not in good demand in Japan. The products out of stock in Brazil may be left without anybody's caring in Middle East. No offense but in Africa, people generally intend to choose relatively inexpensive products with even inferior quality. And although the so-called foreign trade skills (especially those which are inconsistent with African market) are far from being useless, it can still make you suffer great losses if you abuse it.

 

外贸技巧或许能起决定性作用,但是大部分时间只能出点奇效,不能完全决定事情的成败。

Perhaps foreign trade skills can play a rather important role but in most cases, it can just produce small effects and it can’t completely determine if you can succeed or fail.

 

所以外贸人,不应该整天迷信于许多的外贸技巧分享,有空暇当然可以学习,但是你所学到的技巧,方法,往往只能在特定场合才能用上。

Therefore, foreign traders shouldn’t be obsessed in those foreign trade skills. Indeed, you can learn something if you are available but you should know that these methods can only be applied in specific occasions.

 

对于外贸人,一开始应该是熟悉流程以及关键点的把控,然后再去了解一些所谓的技巧。

For foreign traders, we should first get familiar with procedures and control of key points before learning some so-called techniques.

 

所谓的外贸技巧也是建立在整个流程的思维之上,千万不要整天钻牛角尖。

Those alleged foreign trade skills are put forward on the basis of the whole procedure. Don’t split hairs on it.

 

体系化的学习,流程化的学习,整体的把控才是最值得注意和值得学习的。

It’s more worthwhile to have systematic study with procedures and overall control.

 

等你做好这些,同时学习些技巧也未尝不可。

You may learn some techniques or methods meanwhile after finishing that.

 

有很多外贸人狂热于外贸大虾,并跟随他们,学来学去,可能有点效果,但思路跑偏了,还花了大量的财力。短期回报也许能见到一点效果,长期来看,投资回报率太低。

Some foreign traders follow some senior foreign traders and it might work a little but they eventually have their thoughts wandering and waste the money. Short-term returns might be considerable but in the long run, the return on investment is barely satisfactory.

 

参加培训很重要,关键还是要看能否给你带来思维,流程,关键点控制的学习,只有制度流程保障,才能长久的保障。

It’s important to attend training but the key is if it can bring experiences of thought, procedure, control of key points with you. We can have long-term safeguard if we are guarded by the system and procedure.

 

所谓的技巧,也只是从此延伸出来罢了,不能作为日常的精神粮食。技巧并非不重要,但我们不该迷信。

The so-called tricks are extended on the basis of it. We can treat it as our daily food for thought. They are not the least things we should consider but we shouldn’t be obsessed with them.

 

更多的时候,外贸人要确保自己思路清晰,要有自己的创造性思维。参加培训也是如此,不能只是听,要将其中内容消化成自己的东西,看下能否给你提供一些启发。

Most often, foreign traders should make sure that they have a clear mind with productive thinking. It’s also like that to attend the training. We should digest the knowledge and see if it can inspire us.

 

实践需要体系支撑,自己学了其中一两点不要就觉得已经“练就神功”。切忌迷信技巧,关键在于要有自己的思维和体系。

We need a system to support our practices. Don’t deem that you have known everything after learning some of the knowledge. Don’t be obsessed with the techniques. The key is we should have our own thought and system.

 

技巧是死的,而外贸是包罗万象且不断变化的。

The tricks are fixed but foreign trade is ever-changing.