小软件对销售工作那么有用,怎么现在才知道

文章作者:管理员 发布时间:2018-01-06 16:40:06 浏览次数:24次

最近最热门的就是苹果新品的发布会,每次苹果新品发布会必然会引起大部分人圈粉。然而在我看来,苹果每次发布能够如此成功而且引人瞩目,除了本身产品的不断改进,其发布会的产品ppt都是做得非常高端出色,竟能将产品细节和特点全部凸显,也能给人一场不错的视听感受。

Recently, the most popular thing is the launch event of new products of Apple. The majority of people are lured every time Apple launches new products. However, in my eyes, the reason why Apple’s every launch event is so suceesful is that apart from its continuous improvement of the products, its products PPTs are always fabulous and remarkable which can highlight all the product details and characteristics. It brings us with an audio-visual feast.

不予置否的是,苹果的确是致力于开发科技产品,也致力于品牌产品的营销策略,他们发布会ppt 产品图片处理的确是令人眼前一亮。

There is no doubt that Apple devotes itself to developing technology products as well as the marketing strategies of the products. They can always impress the people with its fantastic PPTs.


然而作为做产品的供应商的我们,是否也可以适当学习这点产品营销的方式和策略呢?并不是说需要你是专业的营销策划,但是起码在产品营销上也适当下点心思?下面来看看一下这个产品宣传图片:

Nevertheless, as the supplier of products, can we learn some tactics and strategies from their ways of product marketing? We may not need to be a professional marketing designer but we should at least learn something in product marketing. Let’s check the following propaganda picture.

不难看出主要产品是独特的铅笔削,但是简洁的一张图片足以传达出了该产品的最大价值所在:1.高端的外观设计 2.安全简易操作,削出的铅笔笔触也是非常的细腻。

It’s not hard for us to find out that the product is a unique pencil-sharpener but this concise image suffices to convey the maximum value of the product: 1. High-end appearance design, 2.Safe and easy in operations.


好的产品是需要我们自己通过修饰,美化才能够最大化其价值传达给到客户视觉上的触动,激发其进一步深入了解的冲动。我们是用心做产品的,但是用心做出来的产品没有通过用心传达给消费者,那么产品也是虚无其用了。

To create a good product, we need to decorate and beautify it to maximize its value to touch our customers and stimulate them to know further about our products. We market our products diligently but if we can’t pass on them then they are just useless.


当然小伙伴们肯定就会纳闷,自己只是外贸销售,也不是设计师,这些效果的产品图片缺乏专业技能的自己怎么做得来啊?复杂的我们不会,那么我们就利用简单的自己会用的软件,如:

Of course, some of you may be confused that you are just foreign traders not some designers. How can you make it? Well, we might just utilize some easy softwares, such as:


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